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KMID : 1011420220270030161
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Journal of Korean Ophthalmic Optics Society
2022 Volume.27 No. 3 p.161 ~ p.176
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An Analytic Study of Optometrists' Occupation-Related Information in TV Dramas
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Yu Sam-Young
Lee Se-Hee
Choi Moon-Sung
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Abstract
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Purpose: This study aimed to analyze optometrists` occupation-related information provided by TV dramas to provide the foundation for appropriate optometrist occupation-related information to viewers.
Methods: Dramas have been selected in which an optometrist character appeared and a broadcasted series after the amendment of the optometrist`s license scopes. Two TV dramas were selected, namely “When the Camellia Blooms” (2019) and “Band of Sisters” (2017). The data were collected from the TV drama scripts through VOD (video on demand) and analyzed using the content analysis method.
Results: The TV dramas “When the Camellia Blooms” and “Band of Sisters” have identified problems in optometrists` educational background and licensing. “When the Camellia Blooms” satirized the optometrist character as an inferior occupation to that of a lawyer and in “Band of Sisters” the inappropriate terms were used more than the standard terms. The number of terms used is as follows: the standard term “optic shop” totals three times, but the inappropriate term “eyeglass shop” totals seven times. In addition, the standard term “chief of a shop” totals zero times, but the inappropriate term “‘branch manager of a shop” totals 10 times.
Conclusions: Optometrists` occupation-related information in TV dramas was analyzed to examine the public recognition and cultivation effect. Both TV dramas describe the optometrist as a nonprofessional who does not have a bachelor`s degree and an optometrist`s license. The TV drama viewers not only accept the inappropriate optometrist occupation-related information but can also produce new content based on these TV dramas. Therefore, TV dramas should be encouraged to broadcast the correct optometrist occupation-related information.
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KEYWORD
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Optometrist, Optic shop, TV drama, When the Camellia Blooms, Band of Sisters
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